Strong, with good power reserves and fast charging – all this is promised at a fair price. KIA is working on a new high-performance electric car, which will change the perception of the South Korean brand. The company currently offers two electric vehicles: KIA Soul EV and KIA Niro EV.
Pablo Martinez Masip, Head of Product Planning at KIA, described it as “as important as showing our capabilities in the electric car segment, such as Stinger, which showed the company when it was launched.”
KIA Soul EV
The design basis for this new electric car is probably the KIA Imagine concept – a four-door C-segment model, which is located between the crossover and sedan. In addition, new electric cars blur the boundaries between segments.
On the technical side, KIA is awaiting the completion of work on an entirely new electric platform for all Hyundai Motor Group models (perhaps with some participation from Rimac). That’s why the launch date for 2021 was announced.
KIA Niro EV
KIA Marketing Director Carlos Lahoz said: “This car will have a significant impact on how consumers view the KIA brand and its role in the future of electrification. We want to show super high level performance. There are currently many A and B segment electric vehicles and many electric vehicles top class, but we want something else. ”
KIA Electric Car Concept
KIA is expected to release a high-performance car, but at a lower price than Tesla, Mercedes-Benz and BMW. At the same time, the target is a 500 km power reserve. The new battery system at 800 V will make it possible to charge from 20 to 80% in about 20 minutes (using a fast charging 350 kW DC).